CLIENT: yorkshire tea
AGENCY: lucky generals
PROJECT: “pack yer bags” MUSIC VIDEO

DATE: jul ‘23
PLatforms: YT, IG, TIKTOK
VIEWS: 2M+

Typography and motion design for Yorkshire Tea’s retro “Pack Yer Bags” summer banger.

Posted on YouTube. Promoted across IG and TikTok.

Reached 2M+ views on YT.

Typography Designed in Illustrator and Photoshop.
Storyboarding in Figma.
Animations Designed in After Effects.

A white coffee mug filled with a dark beverage, with the text 'Lightly Caffeinated' appearing pixelated and floating on the surface of the drink.
Two hands dunking cookies into cups of milk, with the text 'Put a Dunk in It' in pixelated pink font.
Black and white image of a Yorkshire Tea box with a decorative label featuring a farm scene and the wording 'Taylors Yorkshire Tea'.